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"Lanolips is the first and only lip moisturizer to actually work."
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100% NATURAL + 101 USES.
"The World's Best Lip Balm" - as voted by Reddit & The Times UK.
Made with ultra-pure Australian and New Zealand lanolin, this super-dense balm delivers skin-identical moisture that absorbs, flexes and supports true barrier repair - not just surface coating.
Infused with natural strawberry & vitamin E.
For decades, dermatologists have trusted lanolin for dry and compromised skin. 101 Ointment delivers deep, lasting hydration wherever you need it - lips, cuticles, elbows, skin patches and beyond.
• Winner of over 50+ Awards
• 100% Natural
• Zero Petroleum
• Cruelty Free
• Vegetarian
• Holds up to 2× its weight in water
Explore more all-natural Lanolips 101 Ointment flavours here
10g /.35 oz. Net wt.
Lanolin*, flavour (aroma)*, carthamus tinctorious (safflower) seed oil*, fragaria vesca (strawberry) fruit extract*, tocopherol (vit E)*. *naturally derived/*dérivé naturellement.
Warm the ointment between the fingers or apply directly onto the lips & skin. Use generously. Keep below 25°C

Dense, cushioning and ultra-rich. Melts into skin and forms a breathable protective layer. A little goes a long way.
Natural strawberry flavour.
It’s skin-identical moisture that mimics your own oils. It doesn’t just sit on skin. It behaves like it.
Multipurpose - for dry lips, skin patches, cuticles, elbows & more.
Made With
Powered by Lanolin. Skin-identical moisture that mimics your natural oils. It doesn’t just sit on skin. It behaves like it.
The gold-standard antioxidant that helps protect skin from everyday environmental stressors while supporting skin comfort.
Natural Strawberry Fruit Extract
Overall rating: 4.669499 / 5 from 1177 reviews.
101 Ointment Multi-Balm Strawberry is a highly regarded natural lip balm praised for its moisturizing properties and pleasant scent. Customers appreciate its effectiveness in hydrating lips and its buttery, glossy texture. The product is also noted for its practical packaging and natural strawberry flavor.
Review topics: [feel, packaging, texture, colour, consistency, look, skin, problem, formula, ingredients, amount, scent, fragrance, weather, size, price, residue, relief, quality, lips, results, alternative, magic, balm, condition, improvement, gift, taste, spots, thickness].
"Lanolips is the first and only lip moisturizer to actually work."
— arlene i. (5/5)
"This is one of my first purchases from Lanolips. I love your lip ointment & how moisturised my lips now feel is so Amazing!! I continually need to apply other branded lip balms to moisturise my lips . Since using Lanolips I do not have to reapply as often & my lips feel Amazing all day & overnight l apply too waking up with my lips now feeling 100 percent better & well moisturised . I would love to purchase bigger tubes than 10-15gram tubes & would prefer the lip balm to have the smooth application in all your tubes instead of screw top which is harder to apply on my lips l need to squeeze out onto my finger tip to apply . Otherwise I’m sold & love this product & will now purchase when on sale & gift to my family & friends ."
— Jenny L. (5/5)
"I bought this to match my strawberry scrub when I do a fancy self-care night or need a deep clean due to illness or extreme weather conditions. The strawberry scent is not overwhelming which I appreciate! I prefer the unscented 101 balm for my regular everyday needs."
— Celia M. (5/5)
"My favorite scent of the Lanolips collection. I carry it with me everywhere I go and have a backup and a backup <3"
— Jillian G. (5/5)
"And I have tried MANY different lip balms haha (at least 50), including summer fridays, glossier, rhode, vaseline, sheglam, and others. I just used this balm for the first time just 10 minutes ago on my lips, and my lips became a lot more moisturisered then before after 10 min. I have dark lips, and I have also noticed some lightening due to vitamin c (strawberry) so my lips are more pink now. It has also reduced my lip lines. I say this balm deserves an A++++++ and I DEFINITELY recommend. Will be buying more after it finishes."
— Anonymous (5/5)
"I love 101 ointment! The peach is my fave. It’s so smooth on my lips and I love that it’s multipurpose!"
— Juliet (5/5)
"Light strawberry scent, my lips haven't cracked once since I started using it the last few weeks"
— Cassandra S. (5/5)
"AB FAB"
— Judy T. (5/5)
"My daughter requested 3 flavors for a Christmas gift. This was one of them and loved it."
— Lisa R. (5/5)
"This lip balm is so emollient and hydrating. It makes my lips feel so good. It’s also made with clean ingredients. I’ll definitely continue to buy it!"
— Leilani K. (5/5)
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